bottled water case Essay - 1418 Words

Bottled Water Case: Industrial Evolution 1. Describe the bottled water industry as presented in the case a. Size in sales: In 2001, bottled water was among the world’s most attractive beverage categories, with global sales exceeding 32 billion gallons and annual growth averaging nearly 9 percent between 1996 and 2001. b. Projected growth: U.S. per capita consumption had grown to nearly 20 gallons a year by 2001 and was expected to grow to 26 gallons a year by 2005 c. Number of Competitors: Both the global and U.S. bottled water markets had become dominated by a few international food and beverage producers like Coca-Cola, PepsiCo, Nestlà ©, and Groupe Danone, but they also included many small regional sellers that were required to†¦show more content†¦Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. The bottled water industry is now growing at 8% to 10% annually – about twice as fast as other beverages. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks. d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money. e. Governmental rule (tightly restricted, loose enough to give industry room to grow/compete.) Bottled water producers in the United States were required to meet the standards of both the EPA and the U.S. Food and Drug Administration (FDA). Like all food and beverage products sold in the United States, bottled water was subject to such food safety and labeling requirements as nutritional labeling provisions and general GoodShow MoreRelatedBattling Over Bottled Water Case Essay1821 Words   |  8 Pagesâ€Å"Battling over Bottled Water† is the case study I chose to converge on. It focuses on the state of Michigan, which boasts more than 11,000 lakes and almost 36,000 miles of streams. The great thing about Michigan is lakes are present no more then six miles away, as some of the biggest lakes such as Lake Michigan, Huron, Superior and Ernie contributes to the outdoor adventures for many. However; Nestle, a corporation known to many, has been battling a case with Michigan Citi zens for Water ConservationRead MoreSelling Bottled Water By Peter Gleick1577 Words   |  7 PagesThe chapter â€Å"Selling Bottled Water†, by Peter Gleick, works within the argument of Cynthia Barnett’s â€Å"Business in a Bottle†, which illustrates the superficial and deceptive image of bottled water, due to false advertising and pseudoscientific claims by greedy bottling companies. The companies take advantage of a free resource and make millions in profit. Although utilizing different styles, Gleick and Barnett’s grounds intertwine, exposing bottling companies’ manipulative tricks while opening theRead MoreHow Harmful Can Bottled Water Be?1031 Words   |  5 PagesBottled water has become a controversial topic as of late. There are always two sides to every argument, some think that bottled water is beneficial to society, whereas some people think that it is detrimental to society as a whole. Bottled water is detrimental to society because i t costs the country an abundance of money. It is also harmful to society because it is damaging to the environment. A lack of sanitation in bottled water has also been connected to illnesses among people who drink it. BottledRead MoreBottled Water And Drinking Water757 Words   |  4 Pagesdeal of water, in fact, the average American uses 90 gallons a day (Henshaw). So it is not surprising America has one of the cleanest water reserves in the world (â€Å"Water Quality†). A surprising statistic, however, is one-third of the American population drinks bottled water on a regular basis when the majority has clean drinking water at home (Olsen). This might be due to the fact that the bottled water industry has promoted itself as a healthier and more portable alternative to tap water. HoweverRead MoreWater Quality And Contamination. Introduction. Background:.1405 Words   |  6 PagesWater Quality and Contamination Introduction Background: Drinking water is vital to the health and well-being of human life, without it, life does not exist. Human bodies are composed of 60 percent water. Drinking healthy water is important to maintain a healthy balance of body fluids. Tap water and bottled water in general are safe to drink, the question is how safe and what are you willing to pay to consume healthy, safe water. Most Americans assume the Environmental Protection Agency is protectingRead MoreThe Benefits Of Bottled Water1449 Words   |  6 PagesWater to Go Water is crucial to life. Every human being needs water to survive. Water helps the body by nourishing the body, makes up most of our body, and helps with a healthy diet. However, people get water in different ways. One way to get this healthy drink is through bottled water. There is a huge debate whether or not bottled water is the way to go. The benefits of bottled water do outweigh the costs by several reasons. Bottled water is often more available. For example, when going on vacationRead More`` Bottled Insanity, By Michael I1448 Words   |  6 PagesState College. In his article â€Å"Bottled Insanity, Niman claims that the rage for imported bottled water is unnecessary. Niman argues that people in America are â€Å"mad† for Fiji Water because they are â€Å"being sold a fantasy. A moment in Fiji. A taste of Fiji†. The author describes how this craze for â€Å"designer water† is negatively effecting our environment. According to the Niman, to transport a bottle of water from Fiji to Western New York State requires packing the water into cardboard boxes made fromRead MoreThe Benefits Of Bottled Water1483 Words   |  6 PagesWater is crucial to life; every human being needs water to survive. Water helps the body by nourishing it, making up most of our body, and helping with a healthy diet. However, people get water in different ways. One way to get this healthy drin k is through bottled water. There is a huge debate whether or not bottled water is the way to go. The benefits of bottled water do outweigh the costs by several reasons. Bottled water is commonly more available to the people. For example, when going on vacationRead MoreThe Benefits Of Bottled Water Essay1476 Words   |  6 PagesEven though bottled water has many disadvantages, there are still some benefits. Bottled water is convenient. Almost everywhere a person goes there are bottled waters being sold. The water is sold at grocery stores, convenience stores, vending machines, and many other places. People can also buy many bottles of water at a time. Some grocery stores sell bottled water that come with twenty or more bottles in the case. Bottled water is a convenient on-the-go hydration solution. For example, people carryRead MoreWater Quality Of Drinking Water1629 Words   |  7 Pagesdrinking water.† This may not seem serious, but it is Water quality is sometimes unseen, it is a serious issue yet often ignored by many. Most people are convinced that bottle water is the best solution therefore no one really questions the quality of tap w ater. As a result, tap water is rarely investigated, and this leads to a detrimental issues. A three-year study was conducted, for the testing of water quality, as a result the report has found more than 200 unregulated chemicals in the tap water of